End of Campaign Recap · Compass Southshore Agent Campaign 2026

Compass in front of Southshore agents

From June 4 through July 9, 2026, Compass ran across Meta and geofenced offices throughout greater New Orleans, reaching its own Southshore agents and agents at competing brokerages.

(01)

4,444

Total ad appearances

(02)

Total clicks

(03)

Offices

Channel Breakdown

Together, two channels reached the Southshore agent audience

How Meta performed

Meta targeted the Southshore agent roster, so every ad appearance reinforced Compass' presence to Southshore agents. That precision drew one click for every four agents reached.

Facebook ad preview: Built for Agents. Powered by Technology.

Facebook ad preview: The #1 Real Estate Brokerage in New Orleans.

The top-performing creatives

Compass stayed top of mind

300

Agents reached on FB/IG

8.2x

Per agent, on average

Clicks to the agents-compass page

On average, each agent on the CRM list saw Compass ads more than eight times over the month, about twice a week.

Every creative beat the national average

3.33%

"Built for Agents" CTR

2.71%

"#1 Brokerage" CTR

1.16%

National average

The 1.16% figure is the national average click-through rate for Meta campaigns. All four creatives cleared it, running between 2.71% and 5.56%, a sign the agent audience engaged with the message rather than scrolling past it.

Women 55+ drove click engagement

Link clicks from women 65+, the top segment

59%

Of link clicks from women 55+

77%

Of link clicks from women overall

Women made up about three in four of the agents reached and an even larger share of the clicks. Women 55+ led the campaign, accounting for 23 of its 39 unique link clicks, with women 65+ the single strongest segment.

Geofencing Performance

Where Compass reached agents across greater New Orleans

Geofencing drew digital fences around eight Compass offices and three competing brokerages across greater New Orleans, earning 1,999 ad appearances over 30 days.

Compass geofencing ad: The #1 Real Estate Brokerage in New Orleans.

The creative that followed agents

The moment an agent stepped inside, Compass followed them across their screens

Every device that crossed a fence saw the same message: "The #1 Real Estate Brokerage in New Orleans. We live here. We lead here."

Overall geofencing CTR came in at 0.10%, inside the 0.10%-0.25% healthy range for location-based awareness campaigns.

2026 LFR

One change for a stronger next campaign

Add Google Display to reach agents across devices

Meta puts Compass in agents' feeds while they scroll. Google Display advertising reaches that same CRM list while they browse local news, check sports scores, and read lifestyle coverage across 800+ premium sites. Geofencing captures the physical footprint at each office and follows those agents home with ads after they leave. Running Meta, Google, and geofencing together means agents see Compass multiple times across different platforms they actually use, and that repetition is what builds brand recognition.

Full Performance Data

The receipts

Compass LA-MS Brand Awareness 2026 · Databox

Full campaign data · June 4 to July 9, 2026

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